Sample report
What a report looks like
Below is a real report generated by Mutterbox from a demo venue. It is the same file a client receives — nothing here was prepared specially for the website.
The sample report is not shared at the moment. Create an account — the demo venues have a full review history and you can run an analysis right away.
Contents
Six parts of the report
-
A verdict on page one
One sentence on where the venue stands and how many problems are growing. The rest of the report expands on it.
-
Review statistics
Review count, average rating, star and sentiment distribution — with an explicit note on how many reviews had no text.
-
Strengths
Areas praised more often than criticised, with mention counts. Useful for communication, not only for repairs.
-
Problem cards
Recurring complaints with occurrence counts, first and last date, trend, confidence and verified quotes.
-
Recommendations across three horizons
Within 7 days, within 30 days, beyond 30 days. Each with priority, cost, time required and expected effect.
-
Methodology
Where the data comes from, how the trend is calculated and what the report does not cover. Without this part, the rest cannot be checked.
Anatomy
What exactly sits in a problem card
Condition of the pool infrastructure
Despite generally positive ratings, visitors repeatedly raise concerns about closed slides and low water temperature in the pools.
„the slides were closed and the ticket cost the same as always." Google · 18.03.2026 · review #3187
-
The occurrence count comes from the database
It is the result of an SQL query over classified signals, not a number supplied by the model. The model does not see this number while writing the description.
-
The quote is cut from the original
We store the character position inside a specific review. What reaches the report is a fragment cut from the original text — typos of the author included.
-
Trend measures share, not sum
In a growing venue everything grows, complaints included. So we compare the share of complaints among reviews from each period.
-
Confidence says how much to trust it
It depends on the number of source reviews, their spread over time, and whether more than one source confirms the problem.
Blog
More on the method
What really hurts restaurant reviews
Food causes a minority of complaints. Most are about waiting, the bill, and how staff reacted when something went wrong — things that can be changed in a week, without touching the menu.
Read →
What really hurts hotel reviews
Hotel complaints are rarely about standard. They are about the gap between what the guest saw before arriving and what they found — and about nobody explaining that gap on the spot.
Read →Be first in when we launch
Join the waitlist. We'll write once, on launch day, with a link to create your account.